Redefining Mobile Video Editing
Leading the UX for Add Music to Video. A top-charting app developed at Kite Games Studio that scaled from a simple utility to a creative powerhouse.
2016 - 2023 • Lead UX Designer
role
Lead UX Designer
growth
Scaled Team 4 → 22
location
Kite Games Studio, Dhaka
collaboration
Dev & QA Integration
chapter i
The Challenge
The 2016 Landscape
The original experience was cluttered and technically rigid. Users struggled to sync audio, and the visual output felt “cheap.” I needed to dismantle the existing flow and rebuild it based on how people feel music, not just how code handles it.
Before
2016 design
After
2019 update
chapter ii
Research & Methodology
Unconventional Research Methods
The DJ Study
I analyzed DJ beat-matching to understand how non-musicians perceive audio structure. By studying how DJs intuitively sync tracks, I discovered patterns that could be translated into visual cues for our video editor.
Cinematic Grammar
I studied movie transitions to create a “logic grammar” for video themes. By breaking down how professional editors use timing, cuts, and visual rhythm, I developed a systematic approach to automated video editing.
Psychology
Analyzed psychology to understand how users (specifically female demographics) view self-image in editing. This research informed our approach to filters, effects, and the overall emotional tone of the editing experience.
chapter iii
The “Bridge”
Bridging Design & Code
In 2016, tools like Figma weren't advanced enough for my vision. I used After Effects to demonstrate complex animations and wrote “Transition Grammar” on paper to explain the logic to developers.
“I didn't just hand off pixels; I defined the physics of the app.”
chapter iv
The Solution
The Reimagined Editor
The final design featured a light and dark mode interface that prioritized the content. We introduced a drag-and-drop timeline that felt tactile, allowing users to “touch” the music. The result was a seamless flow from import to export.
chapter v
Execution
Pixel-Perfect Execution
The best design fails without implementation. I sat side-by-side with developers and QA engineers in countless meetings, fixing glitches and refining transition timings until the app felt indistinguishable from the After Effects prototype.
chapter vi
Impact
7 Years of Leadership
This project was just the beginning. It stayed on the Top Charts for years, and the success allowed me to scale the design team to 22 members, leading 16+ successful projects at Kite Games Studio.
Top Charts
App Store & Play Store
16+ Projects
Shipped Successfully
22 Designers
Team Led & Mentored
